Observe them using it
Ask them questions
- Did it grab your attention
- Do you like it?
- What dont you like?
- What do you like?
- How did it make you feel?
- Suggestions for changes?
- What do you think it means?
- Did it move you to make a change?
Yes
Yes
More related to actual poster
love the box idea, like the quote cigs better than candy
sad- feels good that i learned this info
mix 2 boxes together
dont smoke
Yes, i would pass them on.
I like the 2nd one better, it matches the poster better.
The fake cigs are more appealing then candy ones.
Target Audience:
Smokers with children
User 1
Yes
Yes
gender specific color
concept of candy cigarettes
confused
make it a neutral color
Children are at risk to SHS
No
User 2
Yes
Yes
top icon not clear
mimicking Marlboro
Angry- kids shouldn’t be exposed to SHS
Inside stats more organized
It trying to get parents to stop smoking for the sake of their children
No
User 3
Yes
Yes
letters are too big
Add quote cig to candy cig box
User 4
Yes
Yes
More related to actual poster
love the box idea, like the quote cigs better than candy
sad- feels good that i learned this info
mix 2 boxes together
dont smoke
Yes, i would pass them on.
User 5
I like the 2nd one better, it matches the poster better.
The fake cigs are more appealing then candy ones.
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