User Testing

How to make your product/user interaction better

Observe them using it

Ask them questions

1. Did it grab your attention
2. Do you like it?
3. What dont you like?
4. What do you like?
5. How did it make you feel?
6. Suggestions for changes? 
7. What do you think it means?
8. Did it move you to make a change?

Yes

Yes

More related to actual poster

love the box idea, like the quote cigs better than candy

sad- feels good that i learned this info

mix 2 boxes together

dont smoke

Yes, i would pass them on. 

I like the 2nd one better, it matches the poster better. 

The fake cigs are more appealing then candy ones. 

Target Audience:

Smokers with children

User 1

Yes

Yes

gender specific color

concept of candy cigarettes

confused

make it a neutral color

Children are at risk to SHS

No

User 2

Yes

Yes

top icon not clear

mimicking Marlboro

Angry- kids shouldn’t be exposed to SHS

Inside stats more organized

It trying to get parents to stop smoking for the sake of their children

No

User 3

Yes

Yes

letters are too big

Add quote cig to candy cig box

User 4

Yes

Yes

More related to actual poster

love the box idea, like the quote cigs better than candy

sad- feels good that i learned this info

mix 2 boxes together

dont smoke

Yes, i would pass them on. 

User 5

I like the 2nd one better, it matches the poster better. 

The fake cigs are more appealing then candy ones. 

TM Research Archive

Gregory Vines-
American graphic designer who first studied at the Massachusetts College of Art under Muriel Cooper, then at the Schule für Gestaltung Basel where he then taught.

I especially liked this set of images because they all somehow incorporated a circle. They were all very different, but were still tied together with the circle itself. 

Felix Berman

Swiss typographer and graphic designer who studied at the Schule für Gestaltung Basel, lived and worked in Israel, then worked for the agency Gerstner, Gredinger + Kutter (GGK).

I thought this set had a good use of color. The combination between bright colors and jumbled text made for a good and interesting composition while still getting the point across. 

Hans Ferdinand Egli

These images inspired me to create one of my layouts with letter press or at least computer generated letter press in my case. I enjoy the overall feel of these images. 

Candy Cigarettes Box

Poster + Goodie Bag cards and Roll out Cigs

Poster+ Piece #2

Charlie Parker: Final Deliverables

The Charlie Parker: A Bebop Legacy Museum, is not your average museum. Instead of giving specific details about Charlie’s Life, this exhibit showcases a mood. This mood is the essence of bebop music. Major topics and lyrics appear on both side walls, giving hints of Charlie’s life, but shown in an abstract and artistic style. When the viewer walks through and experience the space, they notice different aspects of music, specifically bebop and jazz.  

Alternate Booklet spreads