Cereal Box Display Mock-ups

3 Preliminary Boxes

Informational

Comfort

Energy

Coin Flip Exercise

With refined rules using four coin flips instead of two. 

Rice Crispies Round One: 12 initial concepts

David Carson-Ted Talks

David Carson talks about re-inventing design to push boundaries of intuition. He states that following one's intuition can not be taught, specifically in design, but is a vital part of creating something appealing and useful. Carson talks about emotions sent and received through a design. He uses the example of 2 garage doors, one with printed letters saying "no parking" and the other saying the exact same words but written in spray paint and underlined three times. Carson uses humor throughout his speech to make certain points about design. Most of these things are ironic points of interest, including the 5th printing of a book titled "The End of Print", an exhibit about photography being the end of painting, and minimal graffiti on a minimal street sign. One of the strongest points he made was that legibility is not the same as good communication. In the People magazine from 9/11, Carson speaks to the bad design of the terror story combined with the ads, and how they negatively affected one another. Overall he criticizes, evaluates, and jokes about every aspect of design and their unintentional irony.

Thinking With Type

What are the advantages of a multiple column grid? 

Some advantages of a multi-column grid is that it creates flexibility. The more columns you create the more flexibility the designer has. In a one column grid there is only one area you can place text, but with a more than one column you can neatly organize the text in one corner and it self have balance.

How many characters is optimal for a line length? words per line? 

50-60, 12

Why is the baseline grid used in design? 

They create a common rhythm to unite the article. 

What are reasons to set type justified? ragged (unjustified)?

Justified creates a clean square shape to work well with a grid. 

An unjustified body has one clean edge but still respects the organic flow of how the text works. 

What is a typographic river?

An area of white space in paragraphs created by alignment of spaces. 

What does clothesline, hangline or flow line mean?

Hangline: a column on either side of the body that gives insightful information that is an important side note. 

Flowline: horizontal lines that break the page into bands. 

What are some ways to indicate a new paragraph. Are there any rules?

You can either not indent and leave space between paragraphs, or you can indent each new paragraph and not leave space between each line. 

Mario Sorrenti

Mario Sorrenti is best known for his nude fashion photography in Vogue Magazine. He has several images of women topless and other sexualized images, While this is his main persona when you think of him, he also did a graffiti vogue eice in the November 2009 issue of Vogue. He combined the bright colors of graffiti with the bright colors of vogue fashion. That series is what I am choosing to focus on in my next project, creating magazine spreads.