Ali Dover Visual Communications Blog

Monday, April 6, 2015

Poster+ Final Deliveralbles

Statement

My poster has a simple statement that drove my entire project, “Your best gift for her”. This poster and my project are targeted toward parents with young children. Using pathos to show the innocence of a young girl and her birthday party, it causes empathy towards the children that are uncontrollably affected by secondhand smoke. I incorporated this idea in my candy cigarette box, by showing the juvenile candy mixed with hints of the harsh reality of smoking. Pathos is shown within the statistics on the box itself and then also on the QR code that brings you to my app with a tab for stats. The app also includes a promotional video to be shown at the gas station, at the pump or on the shelf next to the cigarettes. Overall I hope to create a larger campaign with the use of the app and the various ads wherever cigarettes are sold by first pulling at these parents emotions, and then by informing them about the affects of secondhand smoke.

Final Piece 1: Candy Cigarette Box with roll out cigarette inside.

SCAN ME^ I actually work printed or on screen!

roll out cigarette with QR code

Final Piece 2:

This commercial could be playing on the screen at the gas pump or inside on the shelf next to the cigarettes. The outside of the gas station could also showcase the campaign.

Additional Piece: App/website

yourbestgiftforher.weebly.com

(best viewed on a mobile device to simulate the app layout)

Sunday, April 5, 2015

Poster+ 2nd and 3rd directions

Direction 2

Piece 1: birthday invitation

Piece 2: poster in the birthday party section at the store.

Direction 3

Piece 1: present with roll out quote cigarettes

Piece 2: app

Tuesday, March 31, 2015

Thinking Form- Journal Entry 2

Gregory Vines
I choose his images for the last journal entry as well. I just really enjoy the way he plays with layout and color. He uses common colors or patterns to make a consistent feel, but at the same time each spread is so different. This keeps the viewers attention, while still creating a cohesive piece.

Additionally I like the collage feel, with lots of bright colors. That's the kind of style I like to look at and hopefully duplicate in my own manner.

Ben Bos

I chose to show a few of his images, simply because I did NOT like them. While I found his logos intriguing, a few of his spread layouts were lacking good design concept.

This one has random lines that don't appear to have any purpose and the image on top of another image appears awkward and clustered.

I just am not fond of the font used for data, and it through the whole image off for me.

Kurt Wirth

For these images, I found the illustration intriguing.

These show movement and use color to grab the viewers attention.

These two have a child like feel. They both incorporate the use of texture to make the image more visually appealing.

For both of these sets Kurt does a good job at pairing them together. They look like a set, but I'm not entirely sure if they are or not.

Dick Bruna

Continuing the idea of sets, I feel like Dick's images work really well together.

He has the plain brightly colored background with a contrasting black animal. I wish I could actually read these, so I could understand them better, but as far as visually I find them interesting to look at. (Hierarchy seems a little bit off though)

Noel Martin

His icons are very simply, but still conceptual. That is the essence of creating a good logo, and he does a fantastic job.

Bob Norda

These posters do a good job at creating user interaction, specifically in the eye image. If you squint the image becomes clear. It plays with the viewer seeing an eye by squinting there eye.